The great thing about running a Mom & Pop store is the familiarity of everyone who comes to the store. Mom and pop know everything that’s on the shelves, and also know all of the customers and their needs for every visit. Mom and pop have what’s referred to as transparency into their market. Their supply of commodities is mapped to the smallest detail, and they have specific knowledge of their customers’ needs. Imagine a Mom & Pop storage department. It’s small, customizable, and administratively ad-hoc for every customer’s data protection needs. Now imagine what happens when mom and pop expand and grow into an enterprise IT infrastructure with data centers all over the world, and Peta bytes worth of data storage stocked on the shelves.

When companies are small it’s easy to keep track of which data needs what level of service. Large companies, on the other hand, span the globe and consist of incre.....[Read More]